On October 23, a tourist promotion in Quang Nam, Da Nang, and Thua Thien Hue took place at the Kuala Lumpur World Trade Center (Malaysia). More than 100 participants from airlines, agents, travel companies, and press agencies in Malaysia, attended the roadshow was carried out by the tourism industry of three localities , which was organized in partnership with the Malaysia-Vietnam Friendship Association.
Malaysia is one of the ten top foreign visitor markets for Quang Nam tourism in the first half of 2023, accounting for 5.6% of all international tourists to the region.This event expects to help develop and extend new markets for foreign tourists in general, and Malaysia in particular, as well as to boost the marketing of tourism brands in three central regions of Vietnam.
The program was welcomed by Chargé d'affaires of the Vietnamese Embassy in Malaysia, Nguyen Thi Ngoc Anh, and Director of Tourism Malaysia, International Promotion Division (ASEAN), Mohd Shahrir Mohd Ali. According to Ms. Nguyen Thi Ngoc Anh, tourism cooperation between the two countries still has a lot of potential, and it is expected that cooperation in this field will grow stronger, not only in the bilateral framework but also in the Association of Southeast Asian Nations (ASEAN) region.
On the Malaysian side, Mr. Nigel Wong Chun Teim, Chairman of the Malaysia Travel and Tourism Association (MATTA), underlined that the future of the tourism sector is crucial not only for Vietnam and Malaysia, but also for Malaysia.
Many diverse and impressive tourism promotion activities were introduced to Malaysian partners within the framework of the event by the Quang Nam - Da Nang - Thua Thien Hue tourism industry through destination introduction activities and updates information about new tourism products and tourism services of businesses. Furthermore, the event provides several opportunities for enterprises to showcase their goods and sign cooperation agreements.
Special guests included the Malaysia Tourism Promotion Department, Ms. Tran Thi Chang, President of the Malaysia-Vietnam Friendship Association, Ms. Nobuko Otsuki, representative of the International Relief and Development Organization in Vietnam, and representatives of the leaders of the Departments of Culture, Sports, and Tourism of Quang Nam province, the Department of Tourism of Da Nang city, and the Department of Tourism of Thua Thien Hue. Tourism enterprises from three linked provinces such as Vinpearl Group, Bana Hills Golf Club, Blue Ocean, Indochina Charmtours, Hoi An Central Boutique Hotel & Spa...
The program also organizes movie screenings and displays images of culture, tourism, and OCOP products of 3 localities. At the same time, organize a B2B space for tourism businesses to access, exchange, and sell tourism products and services as well as sign cooperation and market development. On this occasion, the Tourism Promotion Center of the three localities signed a memorandum of understanding on communication cooperation and tourism promotion with the Malaysia - Vietnam Friendship Association.
At the end of the event, the Tourism Promotion Center of the three provinces of Quang Nam-Da Nang-Thua Thien Hue and the Malaysia-Vietnam Friendship Association signed a memorandum of understanding on communication cooperation and tourism promotion to help Vietnamese tourism products penetrate the Malaysian market more strongly.
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